Romz: Cobra Art Direction

Art direction for Romz’ debut EP, Cobra.

In July 2019, I was enlisted to manage photography for Romz' debut EP, Cobra. This later developed into me handling all aspects of the photography and design process across her single, EP, and launch party.
Music Video
During the music video, I was a gaffer alongside Jeff Agenor, and I also documented the two-day shoot in BTS photography.
Director: 
Melina Namdar

Cinematographer: 
Jason Tamou

Cam Op: 
Zac Karam

Gaffer: 
Jeff Agenor 
Eugene Tumusiime

Runner: 
Lily Namdar

BTS: 
Eugene Tumusiime

BTS Photography
Single Cover
While shooting her music video, we took a few minutes to shoot the cover for her single. Following the theme of leaving toxic people behind in the pursuit of success, along with the cobra imagery that runs through the song, we opted for a green-red colour palette, which later informed the design language for the entire campaign.
Photographer: 
Eugene Tumusiime

Lighting Assistants: 
Melina Namdar
Lily Namdar

Hair, Makeup & Costuming: 
Melina Namdar, 
Mollana Burke

Retouching & Compositing: 
Eugene Tumusiime

Graphic Design:
Eugene Tumusiime
Romz wanted to see if we could get a snake in the wordmark, so I modified a version of Mojito by Alexander Lubovenko. The brush typeface made it easy to recreate a snake’s curves.
EP Cover
For the EP cover, Romz wanted an image that continued the theme of leaving toxic people behind, while playing up the opulence in her video.
Photographer: 
Eugene Tumusiime

Lighting Assistants: 
Melina Namdar 
Matt Smithies

Hair, Makeup & Costuming: 
Melina Namdar 
Romz

Retouching & Compositing: 
Eugene Tumusiime
Using Adobe Stock, I managed to find images of cobras that would writhe around Romz' throne.
Following the wordmark from the single cover, Romz wanted a more opulent typeface for the EP, so I picked these typefaces from Adobe Fonts:

After picking Niagara, Romz wanted me to modify the wordmark to add a snake and a gold-plated texture.
We also took a series of press shots closer to my signature neon style using continuous lighting.
Launch Party
To celebrate the launch of Romz’ EP (and her birthday, shhhh) her and Melina threw a launch party at ChilliCheese Studios. We had our hero image from the cover shoot, now I needed to craft the design language for this event. Ultimately, it became an evolution of the graphic elements of the single and EP covers.
Poster, personalised invite & Eventbrite graphic

Countdown social media content
With a month between the announcement and the launch party, we needed to steadily engage our social media followings with this event. I pitched Romz and Melina on an idea; using the bank of images I've captured since the start of this project, we use this time to commemorate those who helped us bring this project to life.
Wayfinding and signage
I also needed to design posters for signage across the event.​​​​​​​
Special thanks to Romz and her manager Melina for letting me be a part of this from the beginning.

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